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Brevo Review (2026)

Email, SMS, and chat marketing — formerly Sendinblue

4.4(7,600 reviews)
G2: 4.5/5Capterra: 4.5/5

Brevo (formerly Sendinblue) competes on price and breadth. Its free tier is one of the most generous in the industry — 300 emails/day forever — and it bundles SMS, live chat, and transactional email without add-on fees.

Free

starting price

Founded2012
HeadquartersParis, France
Users500,000+
Free planYes
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Brevo Pricing (2026)

Free

Free

Starter

$25

/month

Most Popular

Business

$65

/month

Enterprise

Custom

Free plan: Unlimited contacts, 300 emails/day, 9,000/month

Brevo Pros & Cons

What Brevo Does Well

  • Most generous free tier in email marketing (unlimited contacts)
  • Transactional email included without extra fees
  • Built-in SMS marketing
  • Live chat widget included
  • Pricing by sends, not contacts — scales better

Where Brevo Falls Short

  • Automation is less sophisticated than ActiveCampaign
  • Template library is smaller than Mailchimp
  • Free plan has Brevo branding on emails
  • Landing page builder is basic

Who Should Use Brevo?

Brevo is best for:

  • Businesses with large contact lists on tight budgets
  • Companies needing transactional + marketing email together
  • E-commerce stores wanting Mailchimp alternative
  • European businesses (GDPR-first infrastructure)

❌ Skip Brevo if:

  • Businesses needing advanced CRM functionality
  • E-commerce needing deep purchase-behavior automation (use Klaviyo)

Brevo Key Features

Unlimited contacts on all plans
Email campaign builder
Marketing automation
Transactional email (SMTP)
SMS + WhatsApp campaigns
Live chat widget
Landing pages
Signup forms
A/B testing
Heat maps

Brevo Integrations

WordPressShopifyWooCommerceZapierSalesforceHubSpotMagento

Brevo Alternatives

Brevo vs. the Competition

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