Score Laboratory
CRM Software Benchmarks
Score & price comparison across 4 tools, built directly from our 100-point rubric. No sponsored placements. No manual adjustments.
4Tools Compared
6Scoring Criteria
6Benchmark Charts
Quick Takeaways
Best Overall
HubSpot
93 pts
Most Features
HubSpot / ActiveCampaign
100 pts
Best Value
Brevo
90 pts
Most Affordable
HubSpot / Brevo
Free starting price
Benchmark Charts
How these benchmarks are calculated
Full methodology →- All scores derive directly from our 100-point rubric — no manual adjustments.
- Feature, Value, Support, and Sentiment scores are pillar scores scaled to 0–100.
- The Most Affordable chart inverts price so the cheapest tool earns the longest bar.
- No tool pays for placement — rank is determined solely by objective data.
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