Score Laboratory
Marketing Automation Benchmarks
Score & price comparison across 8 tools, built directly from our 100-point rubric. No sponsored placements. No manual adjustments.
8Tools Compared
6Scoring Criteria
6Benchmark Charts
Quick Takeaways
Best Overall
HubSpot
93 pts
Most Features
n8n
900 pts
Best Value
n8n
950 pts
Most Affordable
HubSpot / Klaviyo / Mailchimp
Free starting price
Benchmark Charts
How these benchmarks are calculated
Full methodology →- All scores derive directly from our 100-point rubric — no manual adjustments.
- Feature, Value, Support, and Sentiment scores are pillar scores scaled to 0–100.
- The Most Affordable chart inverts price so the cheapest tool earns the longest bar.
- No tool pays for placement — rank is determined solely by objective data.
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